LV Omnimedia is a marketing communications firm specializing in multicultural marketing services, targeting Hispanic and LGBTQ audiences.
The firm operates under the business model of a "virtual agency;" our team is a group of freelance professionals whom work from their own individual studios, and come together as each of their particular skills is required. We don't have expensive fancy offices, we come to you. This concept translates into a lower overhead and a greater value for our clients.
At an estimated population of 56.6 million, the U.S. Hispanic market has a purchasing power of $1.3 trillion. Hispanics represent 17.6% of the total U.S. population, and is by no means a homogenous market.
"Hispanic" is neither a race, culture or an ethnic group, but rather describes a population whose roots are traced baks to a Spanish-speaking market.
When targeting Hispanics, a variety of factors should be taken into account, such as country of birth, national origin, language preference, and level of acculturation & assimilation, among others.
The U.S. Lesbian, Gay, Bisexual, Transgender, Queer, Intersexual & Asexual (LGBTQIA) Market represents a purchasing power of $917 billion, rivalring that of other minorities.
It is also a non-homogenous complex market with unique consumer habits and preferences, as well as disposable income. There is more to the LGBTQIA market than meets the eye, and is as varied as any other consumer group.
For inquiries, contact:
Luis Valdivia, President LV Omnimedia, Inc. San Diego, CA